We’re Here to Stay

SunBru wasn’t built to ride a wave.

It was built to last — through:

• policy changes
• price swings
• new tech
• old myths resurfacing
• and the next “must-have” product everyone suddenly starts shouting about

Renewables aren’t a moment. They’re infrastructure.
And infrastructure needs calm thinking, not noise.

What We Will Always Do

We will:

• Tell people when solar doesn’t make sense
• Explain trade-offs without dressing them up
• Compare systems fairly, not favourably
• Say “not yet” when waiting is the right answer
• Put Scottish reality before global marketing claims

If the numbers don’t stack up, we’ll say so.
If expectations need checked, we’ll check them.

That won’t change.

What We Will Never Do

We won’t:

• Oversell savings
• Promise miracle payback
• Push people to sign quickly
• Pretend one system suits everyone
• Turn SunBru into a lead mill
• Chase brand deals at the expense of trust

If we ever sound like a sales brochure, we’ve failed.

Why This Matters

Energy decisions are expensive.
They sit on your roof for decades.
They affect how your home works every single day.

People deserve better than:

• pressure
• confusion
• or advice written for somewhere else

SunBru exists to slow things down — just enough — so people can make decisions they won’t regret.

Built on Expertise, Kept Human

SunBru is built by renewable professionals who understand the technology — and understand how badly it’s often explained.

But expertise alone isn’t the point.

The point is:

• clarity
• fairness
• and guidance you’d give your own family

That’s the bar. Always.

A Scottish Mindset (On Purpose)

We don’t shout.
We don’t exaggerate.
We don’t pretend everything’s perfect.

We:

• look at the numbers
• accept the weather
• plan for winter
• and think long term

That’s not pessimism.
That’s how good decisions get made here.

The Long View

SunBru is being built slowly and deliberately.

To be:

• trusted by homeowners
• respected by good installers
• useful to housing associations
• relevant long after today’s incentives change

We’re not interested in being the loudest voice in the room.

We’re interested in being the one people come back to when they want the truth.

The Bottom Line

SunBru exists to make renewable decisions:

• calmer
• clearer
• and more honest

We’re not here to convince everyone to go solar.

We’re here to help people decide — properly.

And we’re not going anywhere.

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