Don’t Trust Trustpilot. Trust SunBru.

“Trustpilot reviews can be useful as one input — but they’re not designed to replace proper system comparison or technical judgement.”

Trustpilot isn’t evil.
It’s just not what people think it is.

And when it comes to big, long-term energy decisions, outsourcing judgement to a star rating is a bad habit.

So here’s our position — plainly stated.

Trustpilot Isn’t Built for Decisions Like Solar

Trustpilot works well for:

• Restaurants
• Couriers
• One-off services

Solar isn’t that.

Solar:

• Lives on your roof for 25+ years
• Has technical trade-offs
• Depends on design, not charm
• Succeeds or fails months after install

A star rating can’t capture that — no matter how many reviews there are.

Most Solar Reviews Aren’t About Solar

Read enough Trustpilot reviews and you’ll notice something odd.

Many reviews are really about:

• The salesperson
• The first phone call
• How friendly someone was

That’s fine — but friendliness doesn’t wire an inverter properly.

Very few reviews explain:

• Why a system was designed a certain way
• Whether savings matched expectations
• How faults were handled later
• If aftercare actually existed

Solar quality shows up quietly, over time.
Trustpilot rewards noise, not patience.

Incentives Shape What You See

Here’s the uncomfortable truth.

Trustpilot is a platform.
Platforms respond to incentives.

Companies that:

• Ask aggressively for reviews
• Prompt customers immediately after signing
• Optimise for ratings

will usually look better than quieter companies who:

• Focus on delivery
• Don’t chase feedback
• Deal with problems privately

That doesn’t mean one is better than the other.

It just means stars don’t tell the whole story.

Why SunBru Exists Instead

SunBru doesn’t rank companies by popularity.

It compares:

• System design
• Price realism
• Assumptions behind savings
• Suitability for Scottish homes

We care less about how impressed someone felt on day one — and more about whether the system still makes sense on year five.

That’s a different job entirely.

We Don’t Replace Thinking — We Support It

SunBru isn’t asking you to trust us blindly.

Quite the opposite.

We’re here so you can:

• See numbers clearly
• Compare like with like
• Spot over-promising early
• Ask better questions

Trustpilot says “people seemed happy”.
SunBru shows you why something might work — or not.

Why “Don’t Trust Trustpilot” Isn’t Arrogant

We’re not saying:

• Trustpilot is useless
• Reviews don’t matter
• People are lying

We’re saying:

Reviews are one signal.
They’re not judgement.

When the decision is expensive, technical, and long-term, you need more than reassurance — you need structure.

That’s what SunBru is built to provide.

The Bottom Line

Trustpilot can help you sense the mood.

SunBru helps you make the decision.

If you want:

• Confidence without pressure
• Numbers without nonsense
• Scottish reality, not averages

then don’t hand the decision over to a star rating.

Trust SunBru.
Think it through properly.